Smoooth Dogg

Known for making headlines with their ads, Klarna wanted to take their communication to the next level and make a lasting impact throughout pop culture.
Making an Ad Campaign Into News
As Snoop Dogg became the face of Klarna’s ’Get Smoooth’ campaign, Klarna brought us in to plan, lead and execute the global PR work across all active regions. The brief was to make this the world’s most talked about campaign of 2019 and judging from the number of published articles, media impressions and social engagement we humbly say: mission accomplished.
See More Projects