The Doggy Bag

The ban of pets on the New York subway has sparked lively debate and creativity within the city's dog community. Unless ”enclosed in a container” dogs are banned from the subway, so together with Klarna, we tried to solve that problem by developing a customized shopping bag – designed specifically to enable commuters to carry their four-legged best friends on the subway. 
The Mountain and The Hound
The Doggy Bags are available online at Rescue Dogs Rock NYC dog shelter where all proceeds will help abandoned dogs find a new home. To help spread the word and raise awareness, we also brought in major dog lover and World's Strongest Man Thor Bjornsson – probably best known as “The Mountain’', as well as New York-based Instagram furfluencer Menswear Dog.
Maximum Canine Coziness
The bags are equally appealing to dogs as to their owners, as the Doggy Bag is made out of super soft faux fur for maximum canine coziness. On the inside, one part of the bag is designed for owner human use with handy pockets for metro card and cell phone, while the other side is crafted with the dog’s needs in mind, featuring holders for treats on the go as well as a pocket for poop bags. To ensure it meets the highest standards of style, comfort and safety, the bag has been designed together with designer Martin Bergström in close collaboration with a licensed veterinarian.
See More Projects