Full Fart Framåt
Kicking off the national football season is a special thing. Supporters and team fire up before the first game and the rivalry and hype is real.
More than a home-kit
Djurgårdens IF position is the Pride of Stockholm and Full Fart Framåt (Full Speed Ahead) is the supporters' main theme for every home game. We teamed up with the marketing team at Djurgården and adidas football to create a campaign for the 2019 season of Allsvenskan called Full Fart Framåt. The characteristic blue stripes from the home kit were used as design element and elevated to all pieces of the campaign.
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A golden year
2019 year's results speak a clear language. Champions for the first time in 14 years and attendance is up by 21%. As for the jerseys, they sold an all time high over the season. A truly golden year for the pride of Stockholm.