Swedavia / Arlanda Airport / HomeAway

Five Star Flightspotting

Wanting to showcase all that Sweden’s largest airport has to offer, Swedavia teamed up with vacation rental marketplace HomeAway and interior decorator Cilla Ramnek to turn Arlanda’s old air traffic control tower into a spacious, luxury apartment complete with panoramic views of the runways below – basically every plane spotter’s wet dream.
Wuthering Heights of Media Impressions
From the beginning we knew this story had strong PR potential – somehow people are always interested in what’s going on at airports – but truth be told, we were all pretty surprised to find out exactly HOW much people care. Journalists from nine different countries flew in to see for themselves and major news outlets from all over the world reported on the story, highlighting the control tower experience, but also shining much needed light on Arlanda’s range of retailers and restaurants. All in all, coverage in titles like CNN, Washington Post, Condé Nast, Lonely Planet, GQ, NBC and many, many more more generated an estimated reach of a staggering 1.5 billion.
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